AT&T Launches its Consumer "CallVantage" VoIP

AT&T launched the first phase of its residential VoIP service at a price of $39.99 per month. The service, which initially is available in New Jersey, uses a telephony adapter connected to a broadband service. AT&T said consumers should be able to self install the service in under 10 minutes. AT&T is offering promotional pricing of $19.99 for the first six months of service. AT&T plans to introduce the service in the 100 top markets across the U.S. during the course of the year.



AT&T CallVantage features list includes unlimited local and long-distance domestic calling, call waiting, three-way calling, call forwarding, call logs, do not disturb, personal conferencing, locate me and online voice mail.



AT&T is currently supporting a limited 911-type service that will connect an emergency call to either the public safety answering point (PSAP) or local emergency service personnel for the address listed when registering for the service. The limited 911 service will not work if the telephony adapter fails, if the power fails, if the broadband service fails, or if a billing dispute has interrupted service. http://www.att.com/CallVantage

• In February, AT&T launched a $200 million advertising campaign focused on integrated networking services.